Flavia Coffee Machines; Fresh Gourmet Coffees And Beverages
Freshness, Choice and Convenience Move to the Forefront of the Flavia Brand
After launching almost 25 years ago, Mars® Drinks is proud to unveil a brand refresh for FLAVIA®, its groundbreaking line of FLAVIA Coffee Makers, single-serve beverage systems. With a new tagline - "Think Fresh" - as well as exciting new packaging, FLAVIA® will make freshness, choice and convenience center stage to further solidify its role as a leader in workplace beverages as well as extend further into single cup home coffee systems.
Mars® Drinks knows how important fresh, quality beverages are to keep employees' workdays running smoothly and its FLAVIA's unique 3-step process, Source. Seal. Serve™, does just that: ensures each delicious cup is fresh and full of authentic flavor. FLAVIA's new brand elements showcase this dedication, highlighting the freshness of the beverages each and every time they are served.
"Our new packaging features crisp and modern designs, showcasing the authentic ingredients inside every FLAVIA pack," said Nick Branden, General Manager, Mars Drinks North America. "We are passionalte about freshness and want our customers to know that only FLAVIA fresh packs are specifically designed to make sure that each beverage tastes as fresh as if it was brewed at the source of origin."
Before embarking on the brand refresh, Mars Drinks conducted extensive research with key stakeholders and performed an in-depth analysis. What emerged was a decision to underscore the freshness of FLAVIA and how this affects the daily actions of the workforce. "As the only single-serve beverage system to focus solely on the workplace, FLAVIA knows better than any of its competitors that fresh, quality, beverages help employees keep their days running smoothly," says Rich Surmaitis, Global Vice President of Marketing at Mars Drinks.
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